BloomMidlife ("we", "us", "our") operates the website located at perimenopausechecker.com.au (the "Website"). We are committed to protecting your privacy in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information.
1. Who We Are
BloomMidlife is an Australian-based digital health information service. We provide free, evidence-based health information tools for women, including the Perimenopause Symptom Checker. We are not a medical practice, hospital, or registered health service provider.
For privacy enquiries, please contact us at: [email protected]
2. What Information We Collect
We collect two types of information:
2.1 Information You Provide Voluntarily
- Responses to the Perimenopause Symptom Checker questionnaire (symptom data, age range)
- Contact form submissions (name, email address, message content)
- Email newsletter subscriptions (email address only)
Important: The symptom checker questionnaire does not require you to create an account or provide your name. All quiz responses are processed locally in your browser and are not stored on our servers unless you explicitly choose to save or email your results.
2.2 Information Collected Automatically
- IP address and approximate geographic location (country/city level)
- Browser type, version, and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring website or search query
- Device type (desktop, mobile, tablet)
This information is collected through cookies, web analytics tools (including Google Analytics), and advertising platforms (including Google AdSense). See Section 6 for more details on cookies.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and improve the Perimenopause Symptom Checker tool
- To respond to contact form enquiries and support requests
- To send email newsletters (only if you have subscribed)
- To analyse website usage and improve user experience
- To display relevant advertisements through Google AdSense
- To comply with our legal obligations under Australian law
- To detect and prevent fraudulent or abusive use of the Website
We will never use your health-related symptom data to make automated decisions that affect your legal rights or to profile you for commercial purposes beyond the delivery of relevant health content.
4. Disclosure of Your Information
We do not sell, rent, or trade your personal information to third parties. We may disclose your information in the following limited circumstances:
- Service providers: We use trusted third-party service providers (including Google Analytics, Google AdSense, and email delivery services) who process data on our behalf under strict confidentiality obligations.
- Legal requirements: We may disclose your information if required to do so by law, court order, or government authority in Australia.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.
- Protection of rights: We may disclose information where we believe it is necessary to protect the rights, property, or safety of BloomMidlife, our users, or the public.
5. Overseas Disclosure
Some of our third-party service providers (including Google LLC, based in the United States) may store or process your personal information outside Australia. Where we disclose your personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your information in a manner consistent with the Australian Privacy Principles. By using our Website, you consent to this overseas disclosure.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Website and to serve relevant advertisements. Cookies are small text files stored on your device.
Types of Cookies We Use
- Essential cookies: Required for the Website to function correctly. Cannot be disabled.
- Analytics cookies (Google Analytics): Help us understand how visitors use our Website. Data is aggregated and anonymised.
- Advertising cookies (Google AdSense): Used to display personalised advertisements. Google may use your browsing data across websites to serve relevant ads. You can opt out at adssettings.google.com.
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Website.
7. Data Security
We implement reasonable technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data in transit, access controls, and regular security reviews.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You provide information to us at your own risk.
8. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:
- Contact form submissions: retained for 12 months, then deleted
- Newsletter subscriber data: retained until you unsubscribe
- Analytics data: retained for 26 months (Google Analytics default)
- Quiz responses: not stored on our servers (processed in-browser only)
9. Your Rights Under the Australian Privacy Act
Under the Australian Privacy Act 1988, you have the right to:
- Access the personal information we hold about you
- Correct personal information that is inaccurate, incomplete, or out of date
- Complain about a breach of the Australian Privacy Principles
- Opt out of direct marketing communications at any time
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
10. Children's Privacy
Our Website is not directed at children under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected information from a child under 18, please contact us immediately and we will delete that information promptly.
11. Third-Party Links
Our Website may contain links to third-party websites, including links to healthcare providers, government health resources, and other external sites. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices of third-party websites.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. Your continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.
13. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your personal information, please contact us: